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LeadGnome Blog

Spring Cleaning For Your Database

Warmer weather is officially here, and it's time to throw open the windows and dust off … that database! That's right. Spring cleaning isn't just for windows anymore. The season of new beginnings is a great time for “out with the old, in with the new” -- data!

If this is one of those onerous tasks you try to sweep under the rug each year, then it's time to discover the power of reply emails.

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Gearing Up For Aligned17: The Key To Sales & Marketing Alignment

Aligned17 is right around the corner, May 22-26. If you aren't familiar with it, this is a fantastic virtual conference dedicated to sales and marketing alignment - a topic near and dear to my heart! The best part is that it's free. Attendees get access to more than 50 exclusive interviews from respected industry thought leaders, including Gary Vaynerchuk, Trish Bertuzzi, Tony Hughes, Tucker Max, Jill Konrath, and many more.

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LeadGnome Named Top Sales Tool 2017 By Smart Selling Tools

LeadGnome has been awarded the designation of ‘Top Sales Tool of 2017’ based on our capabilities to discover sales trigger events, generate new contacts, and append and cleanse existing leads.

For the third year in a row, we're honored that LeadGnome has been named a Top Sales Tool of by Smart Selling Tools!

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My Go-To Recipe For Successful ABM Email Campaigns

In account-based sales and marketing models, having a strategic playbook is instrumental to success. While sales and marketing once had clearly defined roles, when a shift is made to a revenue-based approach, those lines begin to blur. And that's a good thing! That's when alignment solidifies and the two are able to use shared strategies to focus on a singular goal: growing revenue.

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The Secret Unfair Advantage For Your Sales Team

In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it's ultimately up to sales to close the deals. Sharing an equally heavy load, marketing is responsible for getting qualified leads in the door in the first place.

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Account Based Intelligence + Native Marketo Programs = Increased Sales

Marketo recently launched its Marketo Account Based Marketing (ABM) solution to support customers' efforts to align sales and marketing teams to target, engage, and measure key accounts. Successful ABM strategies depend on sales and marketing alignment. But, in order to bring down the silos, the two must have a shared focus on Account Based Revenue. Marketo's ABM solution facilitates this by providing the tools necessary for marketing to create campaigns that generate high quality, sales-ready leads -- leads that sales teams can get excited about!

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Ready For An Easter Data Hunt EGGstravaganza?

After a weekend of sneaking your kids' jellybeans and chocolate bunnies, wouldn't it be refreshing to get back to the office and do your own egg hunt - for DATA?

Start planning now, and you can come back from a long holiday weekend to a veritable goldmine of Account Based Intelligence (ABI).

Here's how.

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Email Is Not Dead. And Here's Why:

Remember the days when direct mail, cold calling and dropping off baskets of baked goods were the only ways B2Bs could reach customers? Then email became mainstream, turning our marketing world upside down in the best of ways, with marketing automation software being the cherry on top. When social hit the scene and brands saw an explosion in engagement, for many, there was no going back. We were a house divided; marketers in every industry claimed email was dead, while stalwart senders kept the email train on the tracks as researchers watched to see how things played out.

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Don't Take A Chance On Going To Email Jail

If your marketing automation system indicates your emails went through, then it's time to focus on engagement and open rates, right? Focus on writing subject lines that get clicked, email previews that generate opens, and creating content and offers that your prospects won't be able to resist.

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Increase Revenue With HubSpot Automation & LeadGnome Data

LeadGnome is an online web service that mines reply emails for actionable sales intelligence. The data integrates seamlessly with all three of HubSpot’s platforms: Marketing, Sales, and CRM, making it a valuable addition to both sales and marketing stacks. Installation requires no IT involvement, and the data that LeadGnome mines is automatically tagged and displayed under "smart lists" right on your HubSpot dashboard.

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